Rancho Bernardo



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Middle-class upscale. Started out as an address for the elderly but soon took in young singles and families. Located just west of Poway (in its northern sector). Named after Spanish land grant. Called by many “RB.” One of the big job centers of the north central county; includes Sony and Hewlitt-Packard facilities, biotech research centers, office parks and a regional post office. More jobs in nearby communities of Carmel Mountain Ranch, 4-S Ranch, Scripps Ranch and Poway.
School rankings high, crime low. In 1995, opened a $1.4 million rec center-gym. In 1996, opened a large library that includes children’s and adult reading rooms and multimedia center and community meeting rooms.
Three golf courses (two public) in community and the chamber of commerce notes that 74 golf courses are within an hour’s drive.
Built over hills and valleys. Northern section overlooks Lake Hodges (dry on east, water on west). Pretty region. Country feeling. Much of the land to the east is in open space.
Mix of homes, duplexes, condos and apartments. Large housing complex for elderly on the north side. Planned community. Covenants and restrictions and homeowner association rules.
Zero homicides in 2005, one in 2004, zero from 2000-2003. Patrolled by San Diego police. Seniors help out with visits to people who can't leave their homes, with vacation patrols, and with antidrug programs at schools. Some subdivisions have gates.
Although political power resides with San Diego City Council, local groups have say over planning, recreation and other aspects of community life. Satellite city hall (called service center) allows residents to pay traffic fines, water bills, register to vote, and more.
Kids attend Poway district schools. Scores in 80s and 90s, among highest in state. Much attention to schools. School district offers parental programs to help prepare kids for school.
Population about 39,815. Of the town's 17,733 residential units, 8,542 are single homes and 9,191 apartments or condos or townhouses. Census data shows many college grads and many adults in administrative or professional jobs. In other words, upscale demographics.
In appearance, the community reflects these stats. The homes, built along tract designs, and lawns are well-maintained, the streets clean, the utility lines buried. Construction having started in the 1970s, many trees have matured into leafy shaders. Some roofs have wood shingles but newer homes favor tile. Garages run to two and three cars.
Apartment complexes often come with pools. Restaurants, stores, supermarkets in small shopping centers.
Library, racquet club, six community centers (four with youth activities), usual kids' sports: soccer, baseball, football, softball, tennis, swimming, Scouts, etc. Annual art, wine and food festival. Small museum. Seniors center. Lawn bowling. In 2005, opened a dog park. Art association. Large community park (basketball, softball, soccer).
Many activities are aimed at kids and seniors. The kids make up 22 percent of all residents, those over 65 years 23 percent. Average age of residents is 43 (SANDAG 2006).
Escondido, neighbor to the north, has a performing arts center that attracts big-name entertainers and a shopping center with a Nordstrom and Macys. Also in region, Costco, Fry's Electronics, giant bookstores, and home improvement stores.
And a state university and a community college, beneficial forces for education and culture.
Rancho Bernardo covers 6,000 acres. Funding is built in for school sites. The parks and playgrounds and pools went up when the homes were built (not when residents tax themselves some years down the road). One section is set aside for light industry, offices and businesses.